Martin joins from Sesame Bankhall Group where she was responsible for developing and delivering the strategy for the brand, communications and events.

She also led initiatives to drive broker education and enhance the company’s broker experience.

Previously, Martin has also worked at Together, Aldermore and Platform.

LSL group chief distribution officer Emma Hollingworth says: “I am delighted that Laura has joined our team. She brings over 20 years’ experience in financial services and is an award-winning marketer, who will add real value to the support we provide to our adviser firms across the group.”