The select ambassadors will support Air members by providing practical support with the advice journey, driving product innovation and helping to implement tools for navigating the evolving market.

The panel of lenders will act as strategic partners supporting the implementation of the changes following the Financial Conduct Authority review of the later life sector last year and the Air Comprehensive Conversations Manifesto. 

Air managing director Mike Taylor says he is “delighted to bring Aviva into the Select Ambassador panel and firm up Standard Life Home Finance as a permanent member”. 

Taylor comments: “Our Air Select Panel of lenders is a great way for everyone involved to receive better terms, with lenders gaining exposure to our sizeable adviser base and members having access to a wide range of products.

“At a time when products are rapidly entering the later life market, forming collaborative working relationships and strategic partnerships like this is key to ensuring that advisers also have easy access to the kinds of expertise they need to best support their customers.”