Mini Mortgage Mole: Digital practice for budding landlords - Mortgage Strategy

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Mole has a little pink nose for property investment nouse and that’s a fact! As a certified (18)90s kid, he ‘nose’ all about Pokemon and was heavily involved in the Pokemon GO craze of a few years ago.

And now Mole is pleased to learn that there’s a new augmented reality mobile game that strikes a similar note, except that the bizarre critters in Nintendo’s game have been replaced by property.

Landlord GO sees players use their smartphones to bid on the real-life property around them using funds earned from either watching adverts or purchased with real money. Rent is then collected, with this increasing as visitors go up. Players can also put this property back on to the market.

The creators, Reality Games, cite one example of a player using local knowledge to bid and win the ownership of a retail space where a café is due to open and profiting from its popularity.

Reality Games says that Landlord GO draws on half a billion real-world properties in major cities across the world and currently boasts nearly 100,000 players active in London.

Mole knows that some are worried about the potentially unsafe nature of stalking the streets of London right now but fear not: Like Mole, who’d rather not crawl beyond the snug confines of his burrow, you will be pleased to know that you’re able send a virtual agent out in your stead with, presumably, a virtual face mask and portable hand sanitiser.


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