He succeeds co-founder and current chief executive Will Rice, which the firm says allows Rice “the time to focus on leadership and direction of the business”.

Ward is also the chair of buy-to-let lender Landbay and mortgage servicer BCMGlobal Mortgage Services.

He has served as a non-executive director of Gen H, which was founded in 2019, for the last three years.

The platform is preparing to launch a range of first-time buyer-focused products “in the coming months,” and recently added an automated product switch feature for brokers and customers.

Rice says: “We have witnessed significant growth this year and have big ambitions for the months that lie ahead, and Tony’s expertise will be invaluable as we scale and mature.”

Ward adds: “I’ve been supporting Will and his team since inception and the company is now entering a new and exciting phase of growth, maturity and profitability.”