Mortgage brokers remain central to the homebuying journey, with two-fifths of first-time buyers admitting to Whatsapping their broker at least weekly.
And for the second quarter running, two thirds (63%) of all homeowners say they couldn’t have gone through the homebuying or remortgaging process without a broker.
This is according to Santander’s latest quarterly ‘Broker Perception Barometer’ survey, as the lender reports 89% of all property purchases to date this year, took place through a broker, up 3% since 2024
The lender’s latest barometer, a quarterly survey of 500 mortgage holders to measure consumer attitudes and sentiment toward brokers, shows that homeowners continue to rely on using a broker for their mortgage needs, with more than four fifths (83%) stating that they would use a broker again if purchasing a new property or changing mortgage provider.
Santander’s previous Broker Perception Barometer last December highlighted the power of human touch in a tech enabled world, something demonstrated again this quarter, with one in ten (11%) homeowners looking for empathy in their broker (rising to 14% for first-time buyers).
Today’s research also reveals differences in how younger borrowers engage with brokers, showing a clear preference for pace, with 75% of those aged 18 to 34 years old considering their broker as “responsive”, compared to 90% of those aged 35 years and above.
This age group were also most likely to have found their broker using social media (13%) or an AI tool (8%) and most likely to communicate with their broker using Whatsapp (42%) at least once a week, in comparison to half (50%) of their older peers who claim they have never used it for the same purpose.
In today’s market, shaped by rising economic certainty, consumers perceive brokers as playing a critical role in supporting buyers progress confidently with the homebuying journey (85%). This is particularly true for 83% of those who have just bought their first home in the past year, who said their broker made them feel more secure about the process.
At a time of heighted living costs, affordability – something an overwhelming 95% of first-time buyers said their broker helped them fully understand – remains at the forefront of borrowers’ minds.
When asked to imagine they were buying their home again in 2026, pressures from the cost-of-living crisis (25%), budgeting for upfront costs (26%) and rising interest rates (30%) were the three things homeowners would be most concerned about. First-time buyers said they would be particularly worried about (21%) overpaying for a property when prices are so volatile.
Three quarters (73%) of those who bought, remortgaged or took out a product transfer in the last year saved money as a direct result of working with a broker. The average first-time buyer saved £123 a month on their monthly payments, just shy of the overall average savings of £127.
Commenting on the latest findings, Santander UK head of intermediary channels Graham Sellar said: “During a time of global economic uncertainty, more than ever, borrowers look for guidance and a sense of security that they are getting the best possible outcome for their mortgage needs. Brokers play a hugely vital role in this – not only by securing the best deals and saving homeowners money – but providing reassurance and emotional support too.”