Selina Finance has introduced a bespoke pricing model for its second charge lending range, giving brokers early access to personalised rates based on individual borrower circumstances.

Selina has transitioned from traditional rate cards to client-specific pricing. Brokers can now access quotes via the Selina portal using a new quick quote feature powered by real-time data.

The lender claims the update has reduced the time needed to generate a quote by 74%, allowing brokers to obtain pricing information earlier in the process.

Headline rates start from 5.94%, with pricing influenced by a wide range of factors including credit profile, employment type, income, loan to value (LTV), and location.

Loans are available from £10,000 to £500,000, with up to 100% LTV considered.

Customer fees remain unchanged: £895 for loans between £10,000 and £25,000; £995 for loans from £25,001 to £125,000 and £1,395 for loans from £125,001 to £500,000.

Commenting on the changes Selina Finance vice president of credit and data Chris Hewitson said:

“Pricing for risk is at the heart of responsible lending, but it shouldn’t mean putting borrowers into broad pricing buckets. Our bespoke model enables us to price fairly, quickly, and with the nuances of each case in mind.

“For brokers, it means greater certainty earlier in the process and a product that’s tailored to the customer, not the category.”