
Specialist broker Haysto has launched a new brand aimed at mainstream borrowers.
It says sister brand Picnic will “take the complexity out of mortgages for people who want clear, no-nonsense guidance.
“We combine expert advisers, plain English guidance, and technology that does the heavy lifting, so customers get faster answers, better choices, and fewer surprises.”
The brand’s adviser team will be led by John Gili-Ross, who joined the business last month.
Gili-Ross previously worked at Just Mortgages, where he was divisional sales director. He also worked for Connells Group for more than 13 years, leaving as a regional director in 2022.
Haysto, launched in 2021, is aimed at borrowers with complex credit or those on a self-employed income.
Haysto chief executive John Moulton says: “We’ve built the technology, infrastructure, systems and teams to deliver outstanding results for the most complex customer needs.
“Now more mainstream borrowers are coming to us for the same experience — and Picnic is our answer to that demand.”
The firm says Haysto and Picnic customers will be run on its end-to-end mortgage platform, called Haya.
It adds that next year the business will roll out its AI-driven eligibility engine and a consumer-facing mortgage co-pilot.