Aegon has marked the first anniversary of its client reporting tool, ‘Product reporting’, with a series of strategic enhancements designed to further bolster adviser capabilities and client engagement.

The upgrades, applied to the Aegon Retirement Choices (ARC) and One Retirement platforms, coincide with the findings of the recent “Organic growth for financial advice firms: A practical guide” report, which Aegon produced in partnership with NextWealth.

The report found that while over three-quarters of advisers are seeking to grow their assets under advice, only a small number have a defined strategy. It also highlighted that high-performing firms are increasingly using data to refine operations, empower teams, and build scalable value.

Aegon’s latest improvements aim to address this need by providing advisers with more valuable metrics and customisation options. The new capabilities include:

• Advanced return metrics: The introduction of money-weighted and time-weighted returns allows advisers to gain a deeper insight into product performance, facilitating more detailed conversations with clients.
• Enhanced customisation: Advisers can now personalise client reports with specific names and tailored commentary, fostering a more bespoke approach to advice.
• Investment breakdown section: This offers detailed insights into the specific funds and models where clients are invested, increasing transparency and supporting better decision-making.

Aegon managing director Stephen Crosbie says: “Our ongoing enhancements are a clear testament to Aegon’s pursuit of excellence. We’re focused on continuously improving our platform, not just for efficiency, but also to empower advisers to engage in insightful, personalised conversations with their clients, which are essential in helping them meet Consumer Duty expectations.”

Royal London acquired Aegon UK’s individual protection business in 2023.