Prime rents climb ahead of new rules: Savills Mortgage Finance Gazette

Img

Prime central London rents have increased by 1.1% year on year in Q1, while prime outer London rents are up by 2.3%, the latest index from Savills shows.

Prime regional rents are up by 0.2% over the same period, it found.

Quarter on quarter, prime rents in central London have risen 0.5%, in outer London they are up 0.7% and across other regions they are up 0.6%.

This marks a continued acceleration in prime rents, which Savills attributes to a contraction in the number of available properties as some landlords retreat ahead of the Renters’ Rights Act coming into effect on May 1.

Savills research analyst Jessica Tomlinson says: “The rental market is entering a new era, with the Renters’ Rights Act gradually reshaping both landlord and tenant profiles.

In central London, lower‑value prime homes continue to outperform, with rents below £1,000 per week increasing by 3.3% over the past year, compared with small falls among properties priced at £2,000 per week and above.

Outer prime London rental price growth has been supported by strong demand in family‑focused neighbourhoods such as Clapham, Hampstead, Battersea and Chiswick, where a limited supply of high‑quality houses continues to underpin pricing.

Overall values across South West and West London have grown a significant 27% in the six years since the start of the pandemic in March 2020.

A similar pattern has emerged across prime regional markets, according to Savills.

It says growth outside the capital has been driven by outer commuter‑belt hotspots including Farnham and Winchester, while regional towns and cities – where flats make up a greater share of rental stock – have seen a more subdued performance.

Savills research analyst Jessica Tomlinson says: “While there hasn’t been a mass exodus, higher costs, increased regulation, and taxation mean that some privately rented stock – particularly among smaller, debt‑dependent landlords – is continuing to move into the sales market. 

“This has tightened supply, which in turn has kept rental values edging upwards. 

“At the same time, we’re seeing an increase in lease renewals as landlords look to secure high‑quality tenants at strong rents ahead of the Act coming into force.

“Over the longer term, these pressures are likely to leave a greater share of the market in the hands of larger, often more institutional landlords, who are better positioned to absorb regulatory change and invest with a longer‑term view.”

She adds: “Higher stamp duty costs, alongside recent changes to non‑dom tax rules, continue to funnel international demand into prime central London’s rental market. 

“This is a trend that the current global uncertainty could reinforce, as we may see some tenants from the Middle East consider London as a bolthole in the short-term.

“Elsewhere across prime London and the regional rental markets, demand for houses has continued to outstrip flats, which is reflecting back on prices.

“However, this balance may begin to shift as higher interest rates delay first‑time buyer purchases, keeping more young professionals in the rental sector and supporting demand in the near term.”