Mortgage Strategy is launching MS Next Gen a groundbreaking programme to uncover, develop and promote the rising stars in the industry.

MS Next Gen is a 12-month development journey, combining mentorship and skills-based learning and is designed to help shape the next generation of market influencers, innovators and leaders.

Powered by Mortgage Advice Bureau (MAB) and proudly sponsored by Lloyds Banking Group, Pepper Money, and MT Finance, MS Next Gen is open to individuals aged 30 or under working across all areas of the sector — from advisers, underwriters and compliance specialists to marketers, product designers and technologists.

The 30 most promising entrants – 15 from the adviser space and 15 from the lender and provider sectors – will be carefully selected.

Over the course of the year, these 30 individuals (MS Next Gen 30 Under 30) will benefit from:

Mentorship from senior figures across the industry

Leadership and innovation workshops to develop core professional skills

Roundtables with sponsor firms, identifying real-world challenges and future market trends

Media exposure and speaking opportunities, helping to elevate personal profiles

A final Innovation Challenge, with the cohort presenting their solutions at MIT Live 2026 conference.

As Mortgage Strategy commercial director James Prosser explains: “We’re not just spotlighting rising stars — we’re investing in them. MS Next Gen is about equipping talented individuals with the tools, networks and confidence to lead.

“The next generation of mortgage leaders will look very different from the last, and this programme is designed to accelerate that shift — with inclusivity, innovation and purpose at its core.”

The programme has already attracted support from some of the most influential names in the sector.

This includes Mortgage Advice Bureau chief executive Peter Brodnicki who comments: “Supporting and developing the next generation of talent is essential for the long-term health and innovation of our industry. The MS Next Gen 30 Under 30 programme offers a unique platform to empower future leaders, give them the confidence to shape change, and help them build strong personal brands.

“At MAB, we’re proud to champion initiatives like this that celebrate ambition and drive the mortgage sector forward.”

Another expressing full support is Lloyds Banking Group managing director of intermediaries Esther Dijkstra.

“Developing the next generation of leaders is vital for the future of our industry. MS Next Gen 30 Under 30 provides a powerful platform for young talent to grow, innovate, and inspire. We’re proud to support a programme that helps shape a stronger, more dynamic mortgage market for the years ahead.”

Applications will open shortly, with the first cohort announced this autumn.

Watch this space for more information.