The deal sees WHJE take a 75% stake in the marketing training and consultancy firm, Grey Matter Marketing Solutions, launched by Knight in 2021 for an undisclosed fee.  

Grey Matter Marketing Solutions offers a range of strategic marketing consultancy services as well as bespoke marketing training and development for organisations.  

Knight remains an active shareholder in the business and will also continue to run the Mortgage Marketing Forum, a membership website launched to help mortgage brokers with marketing last year.  

WHJE, founded in 2012, now has 14 firms within the group, which includes media and marketing companies such as WPB, Cloth Court and brandformula.   

WHJE chief executive Martin Wiggins says: “Grey Matter Marketing brings a new bespoke service to our group and an opportunity for both companies to meet the challenges and opportunities of a new media age together.”  

Knight adds: “As a company, we have plans for growth and this deal will enable us to offer a wider range of services to clients and bring an important additional service and a new potential to WHJE.”