St Louis, who will join the bank on 15 March, replaces Gary Burchett who is retiring later this year.
She was previously a director in KPMG’s insurance practice and has over 20 years of experience in financial services.
In her new role, St Louis will be tasked with leading the development and growth of Lloyds Banking Group and Scottish Widows’ protection business.
Craig Thornton, general insurance, protection and investments director at Lloyds Banking Group, said: “Rose’s experience across the insurance value chain has given her a comprehensive understanding of both customer needs and the issues intermediaries encounter.
“She is ideally suited to developing propositions which address their needs and drive industry best practice.
“Rose is a leading figure in the UK protection market and is recognised for her award-winning, inclusive approach to customer delivery, and I couldn’t be happier that she’s going to be leading our protection team.
“I’d like to thank Gary for all of his hard work which has been invaluable in helping us strengthen and grow our presence in the protection market, and I’m pleased that his planned retirement later this year will enable him to work alongside Rose for a period.”
St Louis added: “I am delighted to be joining the Lloyds team at a time when protection is a priority.
“This role gives me the opportunity to focus on the area of financial services about which I am most passionate, while growing the Scottish Widows protection business and building on the solid foundations created by Gary Burchett and the team.
“Working together we plan to go from strength to strength creating financial resilience for more customers, and continue to develop initiatives which will help bridge the UK’s protection gap.”
