The lender is adding fee-free products to its Right to Buy and shared ownership ranges.

Rates on the new fee-free Shared Ownership products start from 6.89% and are available at up to 100% loan-to-share value.In the Right to Buy range, the new zero-fee products start from 7.09% and are available at up to 100% of the discounted purchase price.

West One has also softened credit eligibility rules across its Prime Plus Core, Prime Plus LTI Boost, Shared Ownership and Right to Buy range. This means that borrowers that have two missed payments in 12 months on unsecured credit will also now qualify.

West One has also increased maximum loan sizes on residential second charge deals to up to £1m.

Maximum LTVs have increased across its Apex 1 and Apex 2 products to offer more options to borrowers that may be self-employed, those requiring flexible LTI multiples and borrowers who had credit blips.

West One managing director of residential and second charge mortgages Marie Grundy says: “We are always considering how we can make West One’s products more accessible, flexible and competitive for our brokers and borrowers. 

“These completely new products and enhancements to our existing range show our full commitment to that process. 

“We have also looked carefully at eligibility criteria and taken steps not to try and not limit borrower eligibility through inflexibility where we can.

“We are working on more major enhancements in the coming weeks to help drive greater choice, flexibility and convenience for borrowers and brokers alike.”