The protection business was founded by Susie Beard-Moore, who has experience in corporate banking and senior roles in insurance and healthcare.

Beard-Moore, who previously served as head of intermediary sales for Cirencester Friendly, launched Luminosity to support working families with financial guidance.

Commenting on the launch of her business, she says: “Partnering with Primis was the obvious and easy choice for launching my new enterprise, having formed a strong relationship with the network in my previous role.”

“The newly launched brand reflects my passions for quality protection advice and building trust in our industry. Luminosity will throw light upon and simplify what can be a daunting process for consumers.”

Primis Mortgage Network’s Matt Surridge adds: “We are delighted that Susie has chosen Primis as the partner for her launch. Susie has been a long-term business partner of the network for many years in her role at the Cirencester Friendly and it is a privilege that we can continue the strong partnership we have formed.”