The new partnership forms part of MAB’s strategy to strengthen its position in the new-build market, to reflect the changing expectations of its builder partners and their customers.

Peter Brodnicki, chief executive at MAB, said: “We are delighted to welcome Heron Financial into our ever-growing network – a decision made easy by the synergies between the two businesses.

“Securing long-term business success is achieved by understanding the threats and opportunities that advances in technology will bring – and Heron Financial puts technology at the forefront of everything it does, paying close attention to how it can enhance both the client and adviser experience.

“The broker’s systems, processes and approach to lead generation is superb, with exceptional adviser productivity.

“The business is headed up by an inspirational management team with a clear vision that adapts to meet changing customer needs – and with major growth plans on the horizon, we’re excited about what the partnership can bring.”

Warren Harrocks, director and principal at Heron Financial, added: “This is an exciting time both for the Heron Financial team and our clients, who we thank for their loyalty and support over the last 10 years.

“The opportunities as a result of this partnership with MAB will allow us far greater collaboration, in a fast-moving landscape, broadening the opportunities for everyone.”