Purewal brings more than 24 years of experience from Coventry Building Society, where he held a range of senior intermediary-facing roles across corporate, field and telephone distribution.

Most recently, he spent over five years as corporate account manager, working in tandem with national and regional partners.

In his new role, Purewal will focus on strengthening broker relationships, improving access to decision makers, and ensuring the society’s lending approach and criteria are clearly understood across the intermediary market.

Dudley Building Society distribution director Rob Oliver says: “Paul’s appointment gives us a strong start to 2026 and supports our plans to continue growing our intermediary business.”

“Intermediary distribution is central to how Dudley works with the market, and having clear leadership in this area is important as we build on recent momentum. “Paul also brings a real depth of experience across field, telephone and corporate distribution, and a clear understanding of what brokers value.”

“His approach, judgement and knowledge will support how we work with brokers as our activity continues to develop.”