Bridgman has over 15 years of experience in the industry, and will be responsible for credit processes and policy, as well working across the business and with GenH’s funding partners.
He started his career in the pharmaceuticals industry, before moving to HSBC, where he covered various roles within credit, including analytics and portfolio management.
In 2018, Bridgman started in his most recent role as head of mortgage credit and financial modelling at Clydesdale and Yorkshire Bank, which acquired Virgin Money, managing the credit at both brands.
Will Rice, chief executive at GenH, said: “John is a significant addition to the senior team.
“With his deep understanding of credit processes and risk management expertise, he is the perfect person to build on what we have achieved to date.
“We are really excited for him to join our growing team.”
Bridgman added: “I believe Generation Home has the potential to transform the housing market by delivering a mortgage experience that is truly built around the needs of the customer.
“With my skills and experience in credit, I am excited by the opportunity to play a formative role in this important element of the company’s growth.
“Credit risk plays a critical role in the home buying process, protecting the interests of both the lender and the customer.
“Done right, it can play a big part in solving first-time buyer affordability challenges.”