Mehta brings experience and strategic insight to the business, having previously worked across a number of senior roles at AIG Life and The Openwork Partnership.

He joins Royal London having most recently founded SM Advice, a social media management company.

Mehta will be the ‘take to market lead’ for protection and will report to Royal London head of proposition Fi Wynn.

Wynn says: “Setul is a great enhancement to our protection team and further strengthens the breadth and depth of talent we have. He will bring new perspective and energy to complement our existing team to help deliver our ambitious plans.”

Mehta adds: “Royal London has a powerful story to tell in protection and I’m thrilled to step into this role to bring that story to life, connecting with advisers, their clients, the industry, and the mutual as a whole.”

“This role will support closer alignment with our pensions and investments teams, helping to unlock holistic protection advice whilst complementing core client needs, in turn reducing the protection gap.”