Strong was previously business development manager at the Coventry Building Society. He will be responsible for supporting brokers across the following areas: Coventry,  Derby, Leicester, Lincoln,             Nottingham, Northampton, Peterborough and Stockport.

Speaking on his appointment, Strong said: “With six years’ experience in the financial services industry and an exciting year ahead I look forward to working with brokers throughout the Midlands to showcase the value we can bring both to their business and most importantly their clients.”