Dudley Building Society has unveiled a new logo, which allows the 163-year-old mutual to “revisit its foundations” in this “extremely challenging time”.
The business says the new strapline, ‘Your Building Society’, reflects its central place in the community as well as its national savers and mortgage holders, or those who partner Dudley as mortgage introducers.
The rebrand for the firm, founded in 1858, comes as the industry handles a surge of business ahead the March end of the stamp duty holiday, amid the pandemic, which saw completions slump in the first half of last year.
Dudley chief executive Jeremy Wood says: “The rebrand provides an opportunity to revisit the foundations on which the Society was built. During this current extremely challenging time, we are here to utilise our experience, provide guidance, positivity and a helping hand to assist our members achieve their personal goals.”
Wood adds: “In modernising and refreshing our brand, we are investing in building a sustainable future for our members. Being wholly owned by our members, profits are ploughed back for the benefit of all members and not distributed to shareholders as with non-mutual financial businesses.”
Earlier this month, the building society launched five 85 per cent LTV products in both fixed-rate and discounted forms, for purchase and remortgage.
