This is the fourth addition to SBG’s executive committee in 2024 and completes the expanded eight-person team as the company targets ambitious growth plans for the year ahead.

Cherrington joins from Lloyds Banking Group where her most recent role was head of strategic and technology partnerships for mortgage intermediaries. She has over 20 years experience with the company,  working in a variety of roles across finance, internet banking and product development. Other senior roles have included head of customer management and head of Lloyds brand (PCA).

In her new role at SBG Cherrington will be responsible for driving growth and increasing market share of the group’s DA businesses, supporting mortgage, protection and wealth firms under both the Bankhall and PMS Mortgage Club brands.

She will report directly to SBG CEO Richard Harrison. SBG says this appointment is part of the group’s modernisation plans which will see it deliver on its ambition to become the UK’s leading provider of services to advisory firms.

Cherrington will take up her new role in March 2025, which is subject to the usual FCA approval process.

SBG chief executive officer Richard Harrison says: “As a strategic business leader with proven experience of achieving outstanding results, Cherrington is an excellent addition to our strong executive team and the ideal person to lead our Bankhall and PMS businesses.”