Gen H has introduced higher loan-to-value (LTV) lending on new build properties. 

The lender says the criteria update can be combined with its other boost products including its income booster, which increases how much a customer may be able to borrow. 

Gen H chief commercial officer Pete Dockar says: “New build lending has always been a bit of a paradox. We need new build homes to ease the housing crisis, but lenders tend to apply extra scrutiny and limits to this type of lending, which means comparatively fewer aspiring homeowners can actually access the lending they need to buy one.”

“Making it easier for new build buyers to get the mortgage they need stimulates demand which in turn creates more supply – this will have a positive impact on the entire housing market. Most critically, it will get keys in the hands of real people.”

Last week, Gen H announced the promotion of Graham McClelland to chief executive officer, succeeding co-founder Will Rice. 

Rice will remain on the board of directors as a non-executive director to support Gen H.