The real estate community has embraced technology to help sell homes – online listings, virtual tours, text response, and scheduling systems have become vital tools of the trade. So, it only makes sense that this tech evolution would eventually lead real estate agents to sell high-tech homes that use smart hubs and devices to enhance the homeownership experience. Because using and selling technology aren’t necessarily the same thing, real estate agents can benefit from a little guidance about the best ways to sell a smart home to prospective buyers. If you find yourself with a smart home listing, we’ve given you the know-how you need to give you an edge and help you move that property. Learn More about BoomTown’s Technology. Click Here > If you haven’t already sold a home with smart features, chances are you will in the near future. Here’s a quick look at just how ubiquitous this smart home trend has become so you can understand why you should start selling this kind of property now: Not all smart home devices have the same draw for consumers. One survey reports that the most appealing smart home products are connected cameras, video doorbells, smart lightbulbs, and smart locks. Make sure you can sell the “wow” factor by knowing which smart home devices are in demand, especially those related to security and energy management. Smart security encompasses a wide range of interconnected devices: everything from security cameras and motion sensors to smart door and window sensors. And homeowners love this technology because it gives them control over their home no matter where they are. A smart garage door eliminates the worry over whether or not a homeowner left the garage door open. Other smart devices can allow them to unlock the doors and let in the house sitter without having to give out extra copies of the house keys. Smart security also gives owners eyes on their home via live streaming on their smartphone. For people with kids or pets, this feature adds extra peace of mind during the workday or while running errands. Many modern homebuyers are incredibly concerned with cutting down energy costs and reducing their carbon footprint. Smart technology makes it easy for homeowners to reach those goals. Whether it’s smart lighting or smart climate control, programmable devices can adapt to and learn the homeowners’ habits and preferences to help eliminate waste while providing them with comfort and convenience. Smart home features should give you an advantage when selling the property, but there are some unique considerations that you need to keep in mind. Use these tips to help you market and explain the benefits of purchasing a smart home: The smart home movement is exciting and brings new layers to the real estate market. Make sure you stay ahead of the curve by doing your research and staying up to date on news in the home automation industry. After all, it may have started out as smart thermostats and remote-controlled locks, but new gadgets like smart refrigerators that can remind you when to pick up more milk are hitting the market on a regular basis. Don’t get caught unaware. Do your homework, and you’ll be the next smart-home-selling superstar.
Smart Homes by the Numbers
Top Smart Home Devices
Smart Security
Smart Energy Management
Tips to Help a Smart Home Sell