The brands include Braemore, Stonehouse, Linley & Simpson, Dale Eddison, Thornley Groves, John Shepherd, Brand Vaughan and Michael Jones.

Lucy Jones, chief operating officer at The Lomond Group, said: “We are at the start of a very exciting journey with The Lomond Group and have grand ambitions for immediate and sustained growth in both our existing and new regions across the UK.

“It’s paramount to our success that we partner with the best suppliers in the industry, which in turn enables us to provide our customers with the most seamless property experience possible.

“We’re delighted to be partnering with Goodlord at this pivotal time for our company.”

William Reeve, chief executive of Goodlord, added: “We’re thrilled that The Lomond Group has chosen to streamline their lettings process with the Goodlord platform.

“Their strategy of combining the benefits of scale, market-leading insurance protection and an integrated tenant journey is what Goodlord’s market-leading platform is built for – enabling them both to save money and to deliver against ambitious growth objectives.”