Day has more than 30 years of experience of working in financial services, 22 of which have been business-to-business focused.
He joins from Clever Lending, where he was director of business development from 2015.
Day has experience spanning a variety of roles, including both as a mortgage and financial adviser, as well as provider and network positions.
Warren Vickers, managing director at Tenet, said: “Paul has a firm understanding of what businesses and their clients need to thrive, so we are delighted to be welcoming him as our new regional business manager.
“His longstanding professionalism and commitment to helping advisers reach their potential fit absolutely with Tenet’s aim of giving clients the tools and support they need to operate with confidence and peace of mind.
“We look forward to working with him as we continue on our exciting growth journey.”
Day added: “I’ve known Tenet for many years and can safely say it has always been one of the most trusty partners to advisers in the marketplace.
“I can’t wait to support businesses and financial advisers with such a strong proposition and safe pair of hands behind them.”
