Yorkshire Building Society has appointed Amanda Bryden as director of distribution and incoming managing director of Accord Mortgages.
Bryden brings more than 25 years of mortgage and intermediary leadership experience, most recently with Lloyds Banking Group.
She has also held senior roles at HSBC, Santander and Coventry Building Society.
Jeremy Duncombe, who has led Accord since 2018, will work closely with Amanda to support a smooth transition before retiring at the end of 2026.
Duncombe announced he would retire earlier this year to consider portfolio opportunities.
YBS managing director of homes Tom Simpson says: “Attracting a leader of Amanda’s standing and experience is a clear statement of our intent. She will build on the strong foundations created by Jeremy and the Accord team, bringing deep intermediary experience and a clear mandate to grow while remaining true to what brokers value most.”
Simpson adds: “I would also like to recognise Jeremy’s exceptional contribution. His continued support until the end of the year will provide continuity and ensure a smooth and orderly transition.”
Commenting on her appointment, Bryden states: “Accord has a strong identity and a trusted reputation among brokers. What stands out for me is the quality of its people, its commitment to partnership and its determination to help brokers find solutions for their clients.”
“My priority will be to listen to brokers and colleagues, use their insight to identify where we can make the biggest difference, remove unnecessary friction and develop propositions that respond to customers’ changing needs.”