The Mortgage Marketing Forum has announced the launch of a new study designed to understand the behaviours and emotions of consumers and brokers.

This new multi-audience mortgage market research, named Project Athena, is being undertaken in collaboration with Pegasus Insight.

The study will feature 3,000 mortgagees and a series of in-depth qualitative interviews with brokers.

This is designed to give a 360-degree market perspective to help lenders with their overall proposition and product development initiatives.

It is also hoped it will also provide insight that lenders can share with brokers that will help with their own Consumer Duty requirements.

The Mortgage Marketing Forum director Jeff Knight says: “The timing of this research could not be better, and I am so pleased to be able to work collaboratively with Pegasus Insight on this project.

“There is a lot of talk about the challenges in the market right now and I am confident this research will unearth a number of solutions.”

By interviewing brokers, The Mortgage Marketing Forum says it will unlock some fresh ideas and a fresh perspective by talking to those at the sharp end of the market.