Fluent Money Group is to bring all of its various business divisions under one trading name in a brand refresh.

The group currently operates Fluent Money, Fluent Mortgages, Fluent Lifetime, Fluent Protect and Fluent Bridging.

Each division will retain its managing directors and services areas after the rebrand, the name of which is due to be confirmed later and launched in late summer.

Financial services marketeer Moreish has been appointed to partner with Fluent’s in-house marketing team, winning the business with “an impressive pitch,” according to Fluent Group marketing director Suzanne Aspden.

She continues: “It’s been such a phenomenal growth period for the company, demonstrating record trading during the pandemic as well as launching new business areas.

“A key part of our success has been the strength of the Fluent brand and our market presence. In order to support our next phase of growth and achieve our ambitions, bringing the existing businesses under one brand and one website is key.”

And Moreish director Simon Martin comments: “We’re absolutely delighted to have been selected to work with the Fluent Money Group to help support their incredible growth trajectory.

“We’ve really been welcomed in as part of the Fluent Money family from day one and are thrilled to be involved in building the halo effect of a single Fluent Money brand and website.”