More2life joins Primis equity release panel | Mortgage Strategy

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Specialist lender More2life has joined Primis Mortgage Network’s new equity release panel in a move it says will strengthen the broker network’s later life lending offering.

Preston-based More2life says its partnership with Primis means it will be able to “support advisers who are looking to build their offering within the equity release market”.

As part of the move, the lender will provide “additional support to Primis members” such as webinars and other educational material.

Primis Mortgage Network, which is owned by London-listed LSL Property Services, launched its equity release panel earlier this week.

More2life is part of the Key Group, which sells financial services to older people.

Key Group business development director Gary Little says: “With the later life lending market coming into its own, we are delighted to be working with a leading mortgage network like Primis to help them support their members as they grow the range of products they are able to offer their clients.”

Primis proposition director Vikki Jefferies says: “Partnering with More2life is an exciting step for us as we focus on supporting more advisers in the later life lending market, following the launch of our equity release panel earlier this week.

More2life’s priority – investing in and championing advisers – aligns with our own, and we are confident that, with their expertise and support, more of our broker firms will be better equipped to support older clients over the coming months.”

She adds: “We look forward to seeing the positive outcomes that our members achieve for customers in this area, particularly as the Covid-19 crisis continues to impact older households.”

Primis has an existing partnership with Key Group for “advisers whose clients are keen to explore their equity release options but do not have the resource or permissions to offer these products”.


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