Flo Group has appointed Tom O’Dell to expand its invoice finance offering and build stronger relationships with brokers and intermediaries.

O’Dell brings experience in asset-based lending and commercial finance, having previously served in sales director and relationship management roles at Praetura Commercial Finance, Aldermore and RBS.

In his new role, O’Dell will include developing new distribution channels, building broker relationships and expanding Flo’s lending activities beyond its traditional recruitment sector focus.

O’Dell’s appointment follows Flo securing an £8 million funding facility from Aldermore last year, providing increased capacity to grow its lending book.

Commenting on his new role, O’Dell says: “Flo has built a strong lending portfolio through existing clients and referrals, but we’ve not previously focused on the broker and intermediary channel.”

“There is a clear opportunity to work more closely with advisers and introducers who are looking for flexible funding solutions for their clients. I’m looking forward to helping the business through this next phase of growth.”

Flo Group director, Nathan Golby adds: “Historically, much of Flo’s growth has come through referrals and existing customers. The next stage is to broaden our reach by working more closely with brokers and finance intermediaries.”

“There’s a real opportunity to bring our service-led approach to more businesses that want a more flexible alternative to larger bank-style lenders. Having Tom on the team gives us that additional expertise to become a leading provider of invoice finance in the region, and we welcome him on board.“