Jennelle Tilling has joined Yorkshire Building Society’s board as a non-executive director.

Tilling has 25 years of experience in senior positions, including 17 years at Yum! Restaurants International, which includes brands such as KFC, Pizza Hut, and Taco Bell.

She also sits on the board of the Guide Dogs for the Blind Association, works as a non-executive director for Camelot, and is the founder and chief strategist of Marketing with Insight, a brand consultancy.

Tilling comments: “I’m pleased to be joining a strong and successful member owned organisation that has consistently delivered on its purpose of providing ‘Real Help with Real Life’ for over 155 years.

“How Yorkshire Building Society delivers this is changing as its members’ needs evolve and I’m looking forward to further developing the society’s brand and digital channels to meet their needs.”

And Yorkshire Building Society chairman John Heaps says: “[Tilling’s] extensive experience in marketing, digital strategy and innovation as well as her senior leadership skills make her a valuable addition to our team as we progress the next stage of our development in a rapidly changing financial services market.”