Communicate is designed to help advice businesses to drive inbound leads and manage outbound communication to existing customers and prospects across multiple communication channels.

The platform has now been updated to allow advisers to post to multiple TikTok channels to generate leads, which Twenty7Tec says reflects the change in where consumers find financial advice. As of today, the feature will be a standard for all clients. The new system also includes a content library providing firms with new content to stare with their audience.

Twenty7tec has also announced the availability of its new multi-step campaign builder so that advisers can develop effective retention marketing campaigns using email, telephone, SMS and social media posting, allowing advisers to customise a client’s experience in a matter of minutes. It includes an AI function, which uses Twent7tec’s language model and Chat GPT4.

Twenty7Tec chief executive James Tucker says: “Consumer behaviour is rapidly changing, to stay relevant and be successful, financial services must reach their target audience in a number of different ways. With so many different ways to speak to potential clients, financial advisers must remain savvy with their time, so that they still have plenty of availability to build these relationships further.

“It’s a very exciting time for us as we’re the first financial services marketing platform to offer everything under one roof: email, telephone, SMS, WhatsApp and TikTok – meaning advisers can post to multiple platforms seamlessly and easily to generate leads and stay relevant. Everyone should have access to the best financial advice and we’re proud to be leading the way in giving advisers the tools to do this.”