The pace of marketing homes online has vastly accelerated over the past few years, so much so that 74% of real estate agents are active on different real estate social media channels and websites. Josh Anderson, a top-selling Nashville real estate agent with 17 years of experience, who sells homes 52% faster than the average agent in his area, recommends a multi-tiered approach for agents on social media, using not just one platform but several. “YouTube is the highest. And then I would probably go into Facebook. Instagram is more about branding and creating stories. I think the one that’s most underutilized as far as getting certain businesses is LinkedIn. And while it’s not a social media platform – but for reviews and things like that, Google My Business,” Anderson says. Anderson, who is active on LinkedIn, Instagram, and Facebook, says utilizing all these platforms for different purposes is typically the best approach for agents. It requires tailoring content to the appropriate platform. “It’s the long form, it’s YouTube for us, it’s Facebook, it’s Instagram, it’s LinkedIn, and then, it’s taking short-form videos like reels and photos and, and shorts on YouTube and repurposing a lot of that from a branding perspective,” he adds. Your real estate agent’s social media strategy for your home sale is like a professional soccer match. The agent puts players on the field: your listing blurb, the photos, physical handouts, an email about the property, and Instagram/Facebook posts. Then, the agent comes up with plays: posting the listing on Facebook, blasting an email out to his contacts, sharing list photos on Instagram, etc.How real estate social media marketing works
