Utah's Security Home Mortgage and its parent company, Capital Community Bank, announced a strategic rebranding of their businesses to unify the financial institution under a single identity. 

Beginning Aug. 17, the businesses will be known as Accordia Mortgage and Accordia Bank. Corporate leaders said the decision was driven by the company's growth and recognition that the organization had outgrown its existing names. 

The new moniker is derived from the word "accord," a theme the Pleasant Grove-based community bank expects to guide its future business. The company presently known as CCBank acquired Security Home in 2024 to add mortgage products to its line of offerings.   

"We are incredibly proud of the relationships we've built over the past three decades of service," said CCBank President Matt Field in a press release. "Accordia gives us a distinctive brand that unifies our bank and mortgage company, while also keeping the focus on what's always set us apart: real relationships, local decisions, and deep ties to the communities we serve."

The new branding is also meant to drive continuity, company leaders added. 

"Bringing the bank and mortgage company together under one name makes it simpler for customers to know who they're working with," said Lee Lamb, senior vice president of marketing and brand.

Founded in 1999, Security Home Mortgage employs over 70 lending professionals. In 2025, the subsidiary of CCBank produced over $263 million in loans, primarily within Utah, according to IEmergent analysis of Home Mortgage Disclosure Act data.

CCBank anticipates no operational disruption, with all current ownership, leadership, licenses and charters remaining in place. New Accordia logos and colors will appear across digital platforms and physical locations later this year. 

The mortgage rebranding trend

Security Home is the latest in a line of mortgage lenders or subsidiaries to undergo rebranding initiatives since 2025, with changes occurring at businesses of all sizes. 

Similar to CCBank, some companies made decisions to showcase their businesses as cohesive enterprises. 

• The owners of Hometown Mortgage announced this year it would rename all its subsidiary units to TruNorth beginning in August. 
• In March, PHH Mortgage also changed its branding to align with its parent company, Onity Group.
• The lender formerly known as FBC Mortgage became Acrisure Mortgage in 2025, taking on the name of its parent, a global financial technology firm. 

Rather than adopting a completely new identity, other lenders chose to simplify recognizable names customers were already familiar with, which also brought with them marketing continuity across corporate channels. The decisions echoed earlier moves by the likes of mortgage giants Rocket and Rate. 

• In April, Planet Home Lending unveiled a new logo, while shortening its name to Planet.
• The wholesale lender A&D Mortgage dropped the ampersand from its name in 2025 and today goes by AD Mortgage.

• Also last year, Fairway Independent Mortgage Corp. became Fairway Home Mortgage with a new logo and slogan.