Roma Finance has rebranded and refreshed the criteria for a number of its products.

The new logo come as the lender says that it has an “ambitious and sustainable growth strategy” that will see it lead the short-term finance market.

Regarding product changes, Roma’s development finance offerings now offer loan amounts of up to £2m.

Meanwhile, 60 per cent LTV bridging and refurbishment finance rates have been reduced to 0.65 per cent and 0.85 per cent, respectively.

It has also cut its commercial bridging rates to 0.99 per cent and its semi-commercial rates to 0.90 per cent.

And for purchase and refinance bridging, AVM criteria now offers 70 per cent LTV borrowing and loan sizes go up to £500,000.

Roma founder Scott Marshall says: “Our new logo, brand and vision shows how far we’ve come since I set up the business 13 years ago, named after my late grandparents Rose and Max. We had one employee and one desk. Now we are 35 strong with representation throughout mainland UK.

“Our new brand is modern, approachable and professional and marks another step forward in achieving our ambitious growth strategy, which puts people not property at the heart of our business.

“Roma’s lending less ordinary includes personalised underwriting, a collaborative approach with brokers and their customers, and flexibility for applicants with unconventional circumstances.”