Buy-to-let lender Landbay has launched a telephone sales team to support brokers throughout the application process.

The team, led by telephone sales manager Jon Braddick, will focus on communication, pipeline management and broker engagement, supporting cases from decision in principle through to mortgage offer.

Landbay says the team will work alongside its business development managers (BDMs) to help progress applications and identify potential issues early, while also engaging with brokers who have not recently placed business with the lender to better understand their needs.

Braddick has worked at Landbay for more than six years, joining as an account manager in 2020 before becoming a business development manager in 2022.

Prior to joining the lender, he held sales, account management and business development roles at Royal London and Aviva.

The team also includes Joe Newton, Varshan Subaskaran, Salma Betioui, Stephen Abolade and Ross Laurie, who have joined as telephone sales support.

Landbay says the team brings experience from across the property and mortgage sectors, including mortgage broking, telephone business development, underwriting and landlord support roles.

Landbay sales and distribution director Rob Stanton says: “As business volumes have grown, it has become increasingly important that we continue to invest in the people, processes and support structures that help brokers place cases with confidence.

“Our new telephone sales team has therefore been created to complement the work of our field and internal sales teams, providing brokers with additional support throughout the application journey.

“Jon brings strong specialist mortgage experience to the role and understands Landbay as a lender, and what brokers need from us.”