Somehow it’s that time of year again! Before you know it you’ll be going full-speed ahead into 2020. While the holidays are a great time to slow down, enjoy family time, and focus on business planning… we all know there is always the opportunity to generate more business. So here are a few quick marketing ideas to capitalize on this holiday season!
If you have the right property for a great open house – this is a simple way to elevate the occasion.
Not big on open houses? No worries, there are still ways to use a holiday party to boost your marketing efforts. Consider throwing a client appreciation party at your office space or partner with a bar to do an invite-only happy hour. There’s no better time than RIGHT NOW to start a tradition! Set aside some of your marketing budget for annual gift-giving and get creative. If you can figure out a way to do it in person, even better. You get more face-time with past and future clients, and they feel more connected to you. Who should you give a gift to? Start with past clients (especially, recently sold!), hot leads, vendors, community members. They say content is king, right? Use the holidays as an excuse for boosting your organic traffic! Schedule some time in November to put together a neighborhood “Who, What, Where?” Guide to the Holidays. Example: “Your Ulitmate Guide to Nashville’s Holiday Season!” Sprinkle in some information about the city, the neighborhood, and why you love serving it. You might even consider sponsoring some of the events and giving your readers a promo code for a discount to events and celebrations around town. This could be a blog post or downloadable PDF, but also be sure to share your insights on all of your social channels! (Pro Tip: This is a great topic for Facebook or Instagram Live.)
Last, but not least, remember the holidays are all about personal touches! Make sure you take some time to show your genuine gratitude towards your clients, colleagues, employees, vendors, and community members that are all a part of the business you’ve built. 1. Host a “Holiday Party” Open House
Here are a few tips for executing the perfect party
2. Give an Annual Gift (In Person!)
Here are a few ideas for business-generating gifts
3. Create a Neighborhood Guide to the Holiday Season