Acre, the intermediary platform, has announced a new name and brand identity. Now known as Score, the mortgage CRM’s rebrand marks the next step in Acre’s evolution, accelerating ClearScore’s expansion into mortgages.

Under the new Score brand, the business will accelerate its technology roadmap, including new AI-powered features, integrating with ClearScore Home Lending.

Since its acquisition by financial marketplace ClearScore earlier this year, Score (Acre) has continued to gain momentum seeing record numbers of monthly mortgage submissions through the platform and exceeding 2.5 x revenue growth.

Acre founder and managing director Justus Brown said, “This is an exciting time for our business and for our users as well. The backing of the ClearScore Group means we can draw on their financial firepower, AI expertise and huge UK consumer base to accelerate our roadmap.

He added: “While our users will see no change to the day-to-day in the service they receive, by bringing our brand in line with the wider Clearscore Group reflects our shared mission to simplify the mortgage journey for everyone and power change in consumers’ financial lives.”