The firm says Keehner, who has over two decades of experience in the mortgage market, has “a deep understanding of the intricate workings of financial institutions, their credit processes, and the requirements of brokers as well as working directly with clients”.    

As head of Finanze Strategy, he will work alongside Finanze Group founder and chief executive Alastair Hoyne.  

Keehner has previously held a variety of roles across firms that span challenger banks and institutionally funded lenders, including Citi Group, United Trust Bank and Cynergy Bank. He is also a qualified mortgage broker.  

Finanze Group’s Hoyne points out that his range of experience has allowed him to navigate large and complex developments, such as a £50m multi-unit housing plan, while also providing support to new starters and smaller-scale investors with more modest projects.  

Hoyne says: “What sets Andy apart is not just his ability to liaise with lenders and brokers but his collaborative approach with clients.   

“He goes beyond the transactional, guiding and advising clients from the inception of their projects through to completion.   

“His essential support includes assessment, research, appraisal, and viability analysis, allowing clients to confidently present and market their opportunities to investors and buyers.”  

Keehner adds: “Joining the team to head up Finanze Strategy is a perfect fit for their ambition and my own skillset. I’m looking forward to seeing how much we can achieve going forward.”