Habito launched what it calls an ‘industry first’ programme to help support and scale UK mortgage broker firms in March 2025.

Prime Property Finance specialises in high-value, complex mortgage cases for property investors and self-employed borrowers with intricate financial profiles. 

The firm was founded and is led by broker-turned-investor Gareth Llyr Morgan and Mark Watts.

Habito chief executive Ying Tan says: “We’re thrilled to welcome Prime Property Finance into the Accelerator. Gareth and his team bring something really special to the table, deep sector insight, outstanding service, and a fearless approach to complex lending.”

“They have their finger on the pulse of what today’s property investors and entrepreneurs need, and we’re excited to support their continued rise.”

Prime Property Finance managing director Morgan adds: “Being selected for the Habito Accelerator is a huge milestone for us. We’ve always had big ambitions not just to grow, but to lead and this programme is the perfect springboard.”

“We know our clients face complex challenges, especially in the investor and self-employed space, and we’re proud to be a firm that thrives on that complexity. With Habito’s support, we’re excited to amplify our impact and keep pushing boundaries.”

YesCanDo Money and When The Bank Says No were announced as the other two firms joining the accelerator programme.