According to the Association of Real Estate License Law Officials (ARELLO), there are over 3 million real estate agents with active licenses in the United States, so how do you find a great one? Finding the right real estate agent to sell your biggest investment can feel like a crapshoot if you don’t know what to look for. We dug into the research and spoke with top agent Miranda Biedenharn from Dayton, Ohio, for expert advice and actionable tips on how to pick a real estate agent committed to your best interests. With all the agents working in the business, how can you find a great one? Biedenharn, a top agent who works with over 76% more single-family homes than the average Dayton agent explains “We all have the same toolbox to navigate the process; [what makes a great agent] is how they manipulate the tools to work in your best interest.” Biedenharn believes the following agent qualities can help sellers get over the top [in a real estate deal]: A top agent is a real estate agent or Realtor who has earned recognition for being a top producer. Top producers can earn their status from organizations that rank real estate agents such as real estate associations, trade organizations, media outlets, and real estate technology companies such as HomeLight based on analyzing the following metrics: A great agent has hyperlocal experience in the neighborhoods where they sell properties. They’re aware of the best schools, crime statistics, and the prices homes are selling for block to block. They also know the selling price of homes in your community versus the community around the corner. They have the knowledge of amenities in your specific neighborhood that are in high in-demand such as built-in pools and large backyards in family-friendly suburbs, which are key bits of information for attracting buyers. Buyers will pay 7% more for homes with better curb appeal, according to HomeLight’s survey, Top Agent Insights for New Year 2022. An experienced agent knows that improving basic yard care will bring a 539% ROI and increase home value by $4,500 on average — and giving a tired exterior a fresh coat of paint will cost around $3,000 but will boost resale value by an average of $7,500. For the interior, good agents recommend inexpensive upgrades that appeal to buyers such as swapping outdated fixtures and hardware for more modern lighting, kitchen and bathroom faucets, and cabinet pulls and knobs. Whether your house needs home improvements such as repainting, a new garage door, a new bathroom fixture, a good power washing — or your driveway paved and your landscaping improved — a good agent has a network of contacts in their address book they can recommend. These can include contractors, plumbers, handypersons, deep cleaning professionals, home organizers, stagers, and many more home professionals to get your home in pristine condition and good repair. Expert agents have a collection of proven marketing strategies and sales techniques in their toolbox. They advertise on the Multiple Listing Service (MLS), the largest database of real estate listings nationwide, and also post their clients’ listings on real estate websites, social media, and other advertising outlets. Key marketing strategies top agents recommend to sell homes faster and at higher price points include: One of the biggest ways an expert agent can help a seller is by negotiating a real estate deal. An experienced agent who knows the market “has that knowledge that you don’t have as a seller,” says Biedenharn. As an example, a buyer can offer a seller their asking price and try to work closing costs into the deal. But an agent who knows we’re in a seller’s market will turn around and tell the seller that I won’t let you pay a penny of the buyer’s closing costs. Instead, they can offer the buyer furniture that caught their eye that the seller plans on replacing when they move––for instance, the dining set and living room sofa. As another negotiation strategy in a seller’s market, an adept agent can work an appraisal gap guarantee into the deal if a buyer plans to finance the home purchase. This protects the seller by having the buyer pay the difference between the purchase price and the appraised value if the home appraisal comes out too low. The first step in picking a real estate agent is to know your selling goals. “Clients need to prioritize where they’re at in the process of selling their homes, knowing exactly what it is they’re looking for so when they get with an agent they can make the best decision about who’s the best fit for them,” says Biedenharn. Sellers can look to real estate agents for input such as negotiating the occupancy date into the contract that works for them (that Biedenharn says is a big one in this market). Finding an agent who suggests putting an extra week into the contract for you to have to move out — instead of the day following closing — might make you realize they’re a professional who has your best interests in mind. Specialists in the real estate industry receive training and certifications that make them more qualified than an agent without that credential. A few real estate specializations include: A good agent should not make you work to learn about their [sales history],” says Biedenharn. “They should bring it to the table for you. She says, “that would be something I would look for as a client, how prepared [that agent is] to respond, and to back it up with some kind of data.” “If I wanted to research an agent’s sales data, I would look on real estate websites to see if agents have logged in their sales data.” Biedenharn says, “Real List is one of them and RPR is probably another one that clients can get into as well.” Biedenhard says you can also find sales information about agents on county record websites. “Some counties log the agent’s information as far as being affiliated with that sale.” Reviews are going to be another big one, says Biedenharn. “I would say most agents are putting their reviews either in Google and [real estate websites].” One, for example is HomeLight’s customer reviews. “You’re going to find your best reviews on these pages because they come directly from the clients versus potentially some third party.” Make sure to check the agent’s local market experience, sales records, and days on market data. Another way to find real estate agents is to ask the people you know. If you have friends who have sold their house recently and had a great experience, see if they can make an introduction to their real estate agent. Other sources include your neighbors, family members, and local merchants you chat with at the stores you frequent. An interview provides the perfect opportunity to “talk to different agents and interview those folks about their knowledge base, share your ultimate goals, and then decide who in your gut sounds like they know what they’re doing and not just blowing smoke at you,” explains Biedenharn. Asking questions also lets you get a sense of each real estate agent’s style. By now you’ve spoken to a few real estate agents, read the testimonials, asked questions, and learned whether they’ve sold homes in your area in recent months. However, you also have a sense of their level of preparedness and their personality style. “I think the most important thing is the preparedness they come to you with, the level of patience that they have with you and they don’t push you in any particular way that is not necessarily in your best interest,” says Biedenharn. Biedenharn also recommends looking at what your particular comfort level is with that person. “Because it’s going to be a rollercoaster of a deal; something always comes up in a deal,” she says. “You have to feel like you can trust your agent at the end of the day, like they have your best intentions in mind, and that they have the expertise and the heart to get you through that transaction.”What makes a great agent
What makes a top agent
Knows the local area
Suggests upgrades that increase home value
Connects sellers with local professionals
Plans a winning marketing strategy
Negotiates real estate deals with skill and grace
Clients need to prioritize where they’re at in the process of selling their homes, knowing exactly what it is they’re looking for so when they get with an agent they can make the best decision about who’s the best fit for them.
How to pick a real estate agent
Know your selling goals
Ask agents about their specializations
Verify agent track records
Check online reviews
Get referrals from people you know
Interview at least three agents
Ask the following questions
Find the right seller-agent match
