Pure Retirement has launched more white-label adviser resources as part of its marketing toolkit to help brokers engage potential equity release borrowers.
The latest additions include new client-facing guides covering topics such as involving family members in decisions, power of attorney and how interest rates are calculated.
Pure Retirement has also introduced ready-made marketing campaigns and newsletter templates designed to help advisers grow business and nurture leads.
The lender says the updated toolkit builds on its existing range of materials, which include event banners, flyers, social media assets and email templates.
The lender will host a series of demonstration sessions throughout March, led by its regional intermediary sales teams to help advisers make the most of the resources.
Pure Retirement is releasing monthly episodes of its Purely In Conversation podcast series, featuring industry professionals discussing topics including customer vulnerability, inclusive design and evolving client needs.
Pure Retirement senior marketing manager Melanie Godley says: “With the common consensus being that later life lending needs to focus on market growth in 2026, we feel that this journey begins with providing advisers with the tools and resources to widen their knowledge, push their business to the next level, and to have increasingly meaningful conversations with their clients.
“The new resources are designed to provide advisers with tools to give their clients more information earlier in their lifetime mortgage journey, delivering better client outcomes and helping clients to firmly establish whether lifetime mortgages are the right option for them.”