Brokers from both firms now have access to all five Mortgage Brain modules Sourcing, Criteria, Affordability, Submissions and CRM.

A bespoke onboarding programme was developed in collaboration with both firms to ensure that the needs of all users were accommodated.

Mortgage Force and Affinity were each appointed a dedicated Mortgage Brain national account manager to oversee the transformation.

Mortgage Force managing director Kevin Duffy says: “Onboarding onto Mortgage Brain Hub has been a genuinely collaborative journey built around shared goals and a clear focus on how technology can genuinely support our advisers day to day.”

“The bespoke training and ongoing support have been critical in helping our team understand not just how to use the platform, but how to get the most value from it.”

“The willingness on both sides to invest time, listen, and adapt has made a real difference, and we are confident that Mortgage Brain Hub will play a central role in supporting our advisers and their clients.”

Affinity Group managing director Jamie Lewis adds: “From the outset, Mortgage Brain demonstrated a genuine commitment to partnership, working closely with us to understand our business and ensure we transitioned to the Mortgage Brain Hub at the right time, when its capabilities fully matched our requirements.”

“Their carefully planned onboarding and training programme supported our advisers every step of the way, enabling a smooth and confident adoption of the platform. As a result, the Hub now forms a core part of our technology strategy, and we’re excited about its future development and long-term potential.”