Aviva has unveiled its protection business plan following the insurance firm’s acquisition of AIG Life in April.

It includes strategies about integrating the two protection businesses and some changes in the combined senior leadership team.

Aviva said it is keen to retain several attributes of AIG Life’s business, specifically its high-net-worth channel and strong partnership distribution.

Distributors who have worked closely with AIG Life in the high-net-worth market will continue to be able to offer AIG Life products to clients.

This is because Aviva does not currently offer some of the options available within this proposition.

Aviva noted that it will be exploring how it can grow its capabilities in this area as a key focus for the combined business.

New business will also continue under AIG Life for their existing single-tie relationships and contractual relationships.

Single new business proposition

Aviva said it will continue with its branded core propositions after reviewing AIG Life’s core individual and group protection products.

However, the Aviva-branded core propositions will only be for new intermediated business.

Aviva said the final submission date for AIG-branded quotes for intermediary distributors will be on 15 August 2024.