It has also adopted iPipeline’s online service and multi-product comparison platform SolutionBuilder across its advised and non-advised sales channels.

Ian Teague, UK group managing director at iPipeline, said: “We are pleased to be able to enter the direct-to-consumer market with our Consumer Apply technology through one of the most highly-respected and innovative technology-enabled distributors, Cavendish Online.

“They have big plans for growth, and our technology is the perfect solution to help them deliver protection sales, both advised and non-advised, at scale and profitably.”

John Nelmes, director at Cavendish Online, added: “We have ambitious plans for rapid growth and need a market-leading technology provider to help us continue to deliver innovation across all of our protection distribution channels.

“Our ability to build flexible and tailor-made protection journeys, including quote and apply, is an essential part of ensuring the smoothest customer journey possible. It will allow us to scale while offering customers the best value solutions.”