Wilson joins from Barclaycard UK where he served as director of operations.

He started his career in hi-tech manufacturing in the UK and the US leading teams to develop, build and distribute products across different industries.

He moved into financial services in 2010 where he has held a number of senior roles across retail and corporate banking.

In his new role, Wilson will focus on scaling the company’s operations, aligning cross-functional teams, optimising processes and driving execution to meet the firm’s business goals.

LiveMore chief executive officer Leon Diamond says: “There are hundreds of thousands of people across the UK who have worked hard and saved for many years but through no fault of their own are now finding it difficult to leverage those assets to lead the life they would like to lead or to support others at a time of need.”

“We have been able to leverage technology to create solutions to that challenge, and we’re extremely pleased to have David’s talent and experience to direct operations as we grow our business to support customers at scale across the UK.”