Air Later Life Academy is suspending monthly membership fees for advisers using its training resources during the lockdown period in a move funded by Canada Life and More2Life.
Air says the fee-free period will start from May and continue until face-to-face business can resume.
Nearly 400 firms are already members of the academy and stand to benefit from the promotion, as well as any new firms that apply for full membership.
As well as training and support, members can also access exclusive commercial terms through membership of the academy.
Air Later Life Academy launched in 2014 and offers training across equity release, long-term care and annuities.
Earlier this month Air Group launched an updated version of its free sourcing system to include criteria changes resulting from the coronavirus crisis.
Air Group chief executive Stuart Wilson says: “We have taken this decision to suspend fees in light of the current situation all our member firms are facing.
“While we acknowledge that Academy membership fees are not the biggest of financial burdens, we wanted firms to know we stand shoulder to shoulder with them through these challenging times.
“As two of our corporate Ambassador firms, Canada Life and more2life have been keen to find ways of helping our members and we are incredibly grateful for their support here.”
Canada Life head of marketing Alice Watson says: “In such unprecedented times it is vital to show our support to later life advisers.
“Consumers, now more than ever, need access to highly qualified and regulated advice and I’m pleased that by supporting Air LLA we can help ease the financial pressure for member firms and their advisers.”
More2Life chief executive Dave Harris adds: “While the later life lending market has fared better than the mainstream residential market, we know that many advisers are concerned about the future of the businesses they have worked so hard to build.
“As a lender, we wanted to put our ‘money where our mouth was’ and look for ways in which we can support the wider adviser community.”
