Generation Home has appointed Pete Dockar to the newly created role of commercial director. 

Docker joins Generation Home from Virgin Money where he served as head of customer value. 

Prior to that, he held the role of head of lending at CYBG before it merged with Virgin Money. 

He also worked for 12 years at HSBC in various senior leadership roles including time as head of retail underwriting for Europe, and UK head of mortgages. 

In his new role, Docker will be responsible for Generation Home’s commercial proposition and product evolution, driving growth in the lending business. 

He will be based in London and report to the company’s chief commercial offer Graham McClelland. 

Generation Home chief executive and founder Will Rice says: “Pete Dockar has an outstanding track record of driving growth and success in his previous roles. His buyer-first ethos mirrors that of Generation Home, making him an incredibly exciting hire. We’re delighted to have him on board.”