
Bradford retained pole position as the UK’s leading housing hotspot in the three months to July, according to the latest research from OnTheMarket.
The property website’s Hotspots Index looks at the number of available sales properties over a quarter, comparing that against the volume of onsite activity, creating a score that represents the intensity of interest in that area.
The West Yorkshire city, which is the UK’s City of Culture this year, has led the survey for the last nine months.
In the current poll, Coventry saw one of the largest increases in ranking, moving into second spot from ninth, driven by a spike of enquiries showing growing interest in the area.
Stoke-on-Trent was a new entrant to the top ten, rising to ninth from twelfth.
Meanwhile, Barnsley moved the other way, dropping out of the top ten to fifteenth.
The ‘coldest’ spot was Brighton, which came bottom of the poll at 54, swapping places with Southend-on-Sea, which rose three positions to 52.
Bristol dropped eight positions to 46, entering the bottom 10 for the first time.
OnTheMarket president Jason Tebb says: “Once again, the north/south divide is holding firm, with the top of the list dominated by some of the most vibrant and best-value locations in the north of England, where we find the most heat in terms of activity.
“Conversely, at the foot of the table, the southern seaside towns with comparatively higher average property values are to be found, such as Worthing, Southend-on-Sea and Bournemouth.”
Tebb adds: “Despite five interest rate reductions in the past year, along with many lenders easing their criteria, the continued high cost of living means affordability is still a concern for many.
“As a result, buyers are favouring those locations where their money will go further. “However, despite strong wage growth, average property values have also increased, making it difficult for many to bridge the gap.”
Top 10 UK Hotspots — May to July 2025
Town/City |
Current ranking |
Previous ranking — February to April 2025 |
Bradford |
1 |
1 |
Coventry |
2 |
9 |
Burnley |
3 |
4 |
Liverpool |
4 |
5 |
Newcastle |
5 |
6 |
Wigan |
6 |
3 |
Sunderland |
7 |
2 |
Leicester |
8 |
7 |
Stoke-on-Trent |
9 |
12 |
Rochdale |
10 |
8 |
Source: OnTheMarket
London
Across the capital’s boroughs, there were fewer fluctuations than nationally, with Barking and Dagenham and the City of London switching places at the top.
“The composition of the top ten did not change at all, with a bit of shuffling of positions but no new entrants or dropouts,” the survey says.
Lambeth came bottom of London’s 32 boroughs, with the least active housing market of any borough, once again during May to July, consistent with its bottom-placed position in February to April and in November to January.
Haart branch partner in Dagenham Gary Scargill says: “Dagenham continue to attract strong interest from buyers thanks to its combination of affordability and excellent transport links.
“With four stations serving the area, residents are never far from direct connections into London. Freehold houses start from around £325,000, offering exceptional value compared to many neighbouring locations.
“The area also boasts plenty of recreational space, making it popular with families and those seeking a balanced lifestyle.
“Recent major developments, such as the opening of Eastbrook Studios, London’s newest and largest film and television studio campus, have further enhanced Dagenham’s profile and appeal, contributing to growing demand.”
Top 10 London borough Hotspots — May to July 2025
Location |
Current ranking |
Previous ranking — February to April 2025 |
Barking and Dagenham |
1 |
2 |
City of London |
2 |
1 |
Havering |
3 |
3 |
Redbridge |
4 |
5 |
Bexley |
5 |
4 |
Sutton |
6 |
6 |
Newham |
7 |
9 |
Enfield |
8 |
7 |
Harrow |
9 |
10 |
Hillingdon |
10 |
8 |
Source: OnTheMarket