McCulloch spent the last year leading the global wealth & insurance digital channel at HSBC. Before HSBC, he was at ComparetheMarket.com (CtM) joining in 2011 to build the Money vertical.

He was also responsible for the core insurance category and left CtM after almost 10 years, the past four as commercial director. He also spent a decade with Countrywide in various roles, including board responsibility, covering mortgage, general insurance and protection products.

Mardell spent 13 years working with  Property Portals as CTO for both Daily Mail and General Trust and Guardian Media Group (GMG).

A management buyout from GMG led to an acquisition cycle and successful exit to Zoopla. He remained for a further two years to integrate the group before spending the recent period providing due diligence, strategic planning, and Cloud transformation programmes for several private equity houses.

Jesper With-Fogstrup, CEO of ULS Technology, said: “Simon’s background over the last couple of years has been very similar to mine. We worked together at ComparetheMarket and HSBC. I am delighted to welcome him to ULS as we unlock growth by making the home buying, selling and owning experience better; building the platform for home ownership.

“I am equally excited to have Ed join as CTO. Ed has the right technical and domain experience together with the passion to make home moving better through building empowered teams.”